Is Coronavirus a #PRfail waiting to happen?

Is Coronavirus a #PRfail waiting to happen?

At the back end of last week, I was listening to a phone-in on BBC Radio Five Live about the word on everyone’s lips – Coronavirus. Callers were being asked to share what measures they were taking to prevent the spread of Coronavirus which is what prompted me to write...
Are you prepared for a crisis?

Are you prepared for a crisis?

Every time I turn on the TV and radio or look at my mobile there is more news about Coronavirus or COVID19 as it has officially been named. We’re now seeing all manner of organisations swing into action and prepare plans for the outbreak and how they will deal with it...
Your best story is…

Your best story is…

…the one your customers tell about you. That’s right there is nothing better than your customer talking about what service or product you deliver to them and what problems it solves. It’s equally important in both written and spoken formats. Just think about the...
Know Your Audience

Know Your Audience

When it comes to communication understanding your audience should be your number one priority whether you are communicating to them in person or in the written word. For the purpose of this blog, I’m going to talk about knowing your audience in PR and Marketing terms....
Keep on running

Keep on running

Today, the third Monday in January, has acquired the title of Blue Monday. It’s meant to be the most depressing day of the year and whether that’s true or not January is a dreary time of the year. No Christmas to look forward to, dark afternoons and even darker...