The importance of know, like and trust
If you’re one of the world’s 400 million small to medium-sized business owners then the chances are you will have heard of the importance of...
Visibility for beginners
So you’ve started your own business. Congratulations you’re embarking on a crazy but exciting journey. There will be bumps and lots of twists and...
How to create the perfect introduction post
If I asked you to tell me about what you do in one sentence, one paragraph or in five minutes could you do it? People are time-poor. You must get...
Stay in your own lane when marketing your business
Do you ever feel when it comes to marketing that whatever the latest trend is people jump on it? And then just a few months later, when it’s not...
How to get smart with content creation
Creating content for your business is important. But you need to be smart when it comes to content creation otherwise it becomes a chore. And how...
Why community is important for small businesses
Community is important for small businesses not least because as a small business owner you probably don’t have a huge team so being able to...
Join the Free Visibility Masterclass
Would you like to join a FREE VISIBILITY MASTERCLASS? This week I have been running the Spring Visibility Challenge where I've been showing small...
Five Reasons You Should Join the Spring Visibility Challenge
Monday 26 April sees the start of the Spring Visibility Challenge, the first challenge I have ever run. It sits well with my mission to support...
Six common visibility mistakes
Visibility is the key to growing your business and making more sales. If you’re struggling to make your business visible, then you’re probably...
Announcing The Practical PR Podcast
Today marks the launch of The Practical PR Podcast, an exciting joint venture with Media Trainer and Journalist, Steve Hemsley and I. Together we...
How collaborations make your business grow
Last week I created a post on social media about collaborations which went down a storm and prompted me to write this blog. I love collaborations....
Hacks that helped improve my productivity
If you’re a small business owner, then much of what I’m going to talk about will resonate with you. If you’re running your own show your time is...
Which marketing activities should you invest in?
For small businesses and entrepreneurs, marketing is an essential activity but often your budget can’t stretch to meet your objectives. So, I...
How to grow your audience
When we talk about growing your audience it’s about how you get in front of more people. In marketing, there are quite a few different...
Seven items that should be in every Marketing Content Toolkit
Every good workman needs good tools, don't they? To perform a job correctly you need the right tools or instruments. In this case, it’s a Marketing...
Why your message might be falling on deaf ears
Resolve the common mistakes you might be making with our message
Love Your Business More
How you can give your business some love and attention and sell more
How to get in front of your target audience
How to get in front of your target audience and sell more
Make your business more visible today
Seven actions you can take to make your business more visible
Is your small business ready for PR?
Read this blog if you want to know exactly what PR is and whether your small business is ready for it?
Six Ways to Make Your Marketing Content Sell
Creating great marketing content whether it’s a blog, video, article or anything else is the key to getting in front of your target audience....
Which social media channel is right for you?
The opportunity social media presents to share your marketing content and amplify to your message to peers, customers and potential customers is...
How to make your business thrive in Lockdown 2.0 and beyond
Do you remember that feeling at school when it was your turn to stand up in front of the class and answer a question? I feel like that when I see an...
How to write a blog
If you're wondering what quick marketing actions you can take in your business today then here's one for you. Why not write a blog post? Why are...
Corporate Buzzwords
How about a bit of corporate buzzword bingo fun?
If at first you don’t succeed…
What are the key components of a press release that will get you coverage?
What makes a good press release?
What are the key components of a press release that will get you coverage?
5 Reasons you should work with a PR and Marketing Consultant
Here are five benefits that small businesses can achieve from working with a experienced PR and Marketing Consultant.
Why I love working in technology
Sharing my story of how I came to be in technology PR and Marketing and why I am still here.
How to prepare to for the perfect media interview
How to prepare for successful media interview. Fail to prepare then prepare to fail should be the motto for all media interviews as some high profile politicians have found recently to their own detriment. I’ve put some handy media training tips together to help get you started
Four communications tactics to use as lockdown eases
Your business model or offering may well have changed during these uncertain times but have you told your customers? Here are four ways you can communicate your news.
Is Coronavirus a #PRfail waiting to happen?
Could Coronavirus be a #PRfail waiting to happen? Read my blog on how to get on the front foot with your staff and customers.
Are you prepared for a crisis?
COVID19 is a crisis on a global scale and begs the question of how prepared are for a crisis affecting your business. Read on to find out what the basics are for a crisis communications plan.
Your best story is…
The best stories of all are the ones your happy clients tell about you so read this blog and start by asking yourself which clients can be your case study and tell your story best?
The importance of knowing your target audience
Why is knowing your target audience important? If you don’t know who your audience is then how can you resonate or appeal to them and ultimately sell to them? I’ve created the following three-step process knowing your target audience.
Keep on running
Today might be dubbed at the most depressing day of the year. Here’s my solution on keeping the January blues and indeed any month of the year away.
And the award winner is…
Do you ever enter your company for industry awards? Make a start by reading this blog.
Three PR Ideas to Kickstart the new decade
It’s the dawn of a new decade so why not freshen up your PR, here are three ideas to get you started
12 PR Days of Christmas – a guide to 12 PR tactics
Our 12 days of Christmas Campaign provides information and advice on 12 important PR tactics, take a look.
Are You Making The Most of Your Content?
Find out more about how to make the most of your content.
Do I need a press release?
Do you need a press release? An all too common question, read the blog what you need to consider before making a final decision.
Six Top Tips on Rebranding
Considering a rebrand? Here are some top tips to help you on your way….
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