Your best story is…

Your best story is…

…the one your customers tell about you. That’s right there is nothing better than your customer talking about what service or product you deliver to them and what problems it solves. It’s equally important in both written and spoken formats. Just think about the...
Know Your Audience

Know Your Audience

When it comes to communication understanding your audience should be your number one priority whether you are communicating to them in person or in the written word. For the purpose of this blog, I’m going to talk about knowing your audience in PR and Marketing terms....
Keep on running

Keep on running

Today, the third Monday in January, has acquired the title of Blue Monday. It’s meant to be the most depressing day of the year and whether that’s true or not January is a dreary time of the year. No Christmas to look forward to, dark afternoons and even darker...
And the winner is…

And the winner is…

Hot on the heels of last night’s Golden Globe Awards in Hollywood I would like to start the week by posing the following question. How many of you enter your business, products or even your people in for awards? There are so many different awards for businesses that...
Three Ways to Kickstart Your PR for the new decade

Three Ways to Kickstart Your PR for the new decade

Firstly, Happy New Year and indeed Happy New decade. The start of a new year is the ideal time to freshen up your PR so here are a few ideas to help set you on your way. Twitter PollTypically, at the start of a New Year there isn’t that much news to share so what...
12 PR Days of Christmas

12 PR Days of Christmas

On the twelfth day of Christmas my client came to me and requested twelve very healthy sales leads Of course, there are many benefits of a sustained PR and Marketing campaign and leads or enquiries to your company for the service, product or solution you are offer is...