Have you ever done something and said I’m not doing that again? I have. A couple of weeks ago on an extremely wet weekend I was determined to go out on my mountain bike for some exercise. I went with a friend. We decided to take the long route which meant around two hours of cycling, mostly on trails.

It wasn’t just a little wet it was biblical. The extreme rainfall after so much dry weather meant that large parts of our route were flooded. Determined to complete it we continued and eventually made it home. We were drenched and chilled to the bone. It took me a good few hours to recover and get warm!

It was then I uttered those words “I’m not doing that again.” On reflection, I likened it to the business world. Sometimes you embark on a project and campaign full of confidence, but it doesn’t work out quite how you planned it to. Typically, you think about it and evaluate what went wrong. You consider what you might have done differently and how you could have made it more successful.

It’s a bit like me on my bike I rethought about what clothes would have helped keep me dry, the route and the weather. All of these will now influence my decision making in the future! I was back on my bike a few days later. What I’m saying is don’t be deterred by small setbacks. Learn from your mistakes and use them to make what you’re doing more effective and successful in the future.

Making mistakes is all part of the learning process so if at first you don’t succeed learn and move on. Onwards and upwards!

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