What makes a good press release?

Press releases are a great way of generating press coverage in your target media and getting your brand or solution well-known. Not all stories are newsworthy and won’t make the editor’s cut. As someone who’s worked in tech PR for over 20 years, I...
How to prepare to for the perfect media interview

How to prepare to for the perfect media interview

Preparing your spokesperson is key I took a rather large intake of breath last week when Foreign Secretary, Dominic Raab claimed that the term ‘taking the knee’ was from ‘Game of Thrones. There is no better example than this as to what happens if you fail to prepare...