If at first you don’t succeed…

If at first you don’t succeed…

Have you ever done something and said I’m not doing that again? I have. A couple of weeks ago on an extremely wet weekend I was determined to go out on my mountain bike for some exercise. I went with a friend. We decided to take the long route which meant around two...

What makes a good press release?

Press releases are a great way of generating press coverage in your target media and getting your brand or solution well-known. Not all stories are newsworthy and won’t make the editor’s cut. As someone who’s worked in tech PR for over 20 years, I...