Why your message might be falling on deaf ears

Why your message might be falling on deaf ears

Is your marketing message clear? If you want to grow your audience and sell more then getting your message right is fundamental to your success. What I mean by message is how it is you tell your audience what it is you do. It’s that one-liner that tells them how it is...
Love Your Business More

Love Your Business More

Whether you’re celebrating St Valentine’s or it’s more of a Palentine’s or Galentine’s kind of day what better time to give your business a bit of love? Do you give your business much attention? Just like any relationship in order to grow it needs careful nurture and...
If at first you don’t succeed…

If at first you don’t succeed…

Have you ever done something and said I’m not doing that again? I have. A couple of weeks ago on an extremely wet weekend I was determined to go out on my mountain bike for some exercise. I went with a friend. We decided to take the long route which meant around two...

What makes a good press release?

Press releases are a great way of generating press coverage in your target media and getting your brand or solution well-known. Not all stories are newsworthy and won’t make the editor’s cut. As someone who’s worked in tech PR for over 20 years, I...