Visibility for beginners

Visibility for beginners

So you’ve started your own business. Congratulations you’re embarking on a crazy but exciting journey. There will be bumps and lots of twists and turns along the way and a fair amount of advice given to you – good and bad! You might be lucky enough to start out with...
If at first you don’t succeed…

If at first you don’t succeed…

Have you ever done something and said I’m not doing that again? I have. A couple of weeks ago on an extremely wet weekend I was determined to go out on my mountain bike for some exercise. I went with a friend. We decided to take the long route which meant around two...

What makes a good press release?

Press releases are a great way of generating press coverage in your target media and getting your brand or solution well-known. Not all stories are newsworthy and won’t make the editor’s cut. As someone who’s worked in tech PR for over 20 years, I...