Four communications tactics to use as lockdown eases

Four communications tactics to use as lockdown eases

These are difficult times for business which is why keeping the communication lines with your audience open is very important. While the lockdown restrictions are slowing lifting there are still lots of uncertainties over how business is going to be conducted and what...
Is Coronavirus a #PRfail waiting to happen?

Is Coronavirus a #PRfail waiting to happen?

At the back end of last week, I was listening to a phone-in on BBC Radio Five Live about the word on everyone’s lips – Coronavirus. Callers were asked to share what measures they were taking to prevent the spread of Coronavirus. It is this that prompted me to write...
Are you prepared for a crisis?

Are you prepared for a crisis?

Every time I turn on the TV and radio or look at my mobile there is more news about Coronavirus or COVID19 as it is officially known. We’re now seeing organisations swiftly prepare crisis communications plans and how they will deal with it should an outbreak affect...
Your best story is…

Your best story is…

…the one your customers tell about you. That’s right there is nothing better than your customer talking about what service or product you deliver to them and what problems it solves. It’s known as a case study and is equally important in both written and spoken...
The importance of knowing your target audience

The importance of knowing your target audience

When it comes to communication knowing your target audience should be your number one priority. And that applies whether you are communicating to them in person or in the written word. For the purpose of this blog, I’m going to talk about knowing your audience in PR...