What makes a good press release?

Press releases are a great way of generating press coverage in your target media and getting your brand or solution well-known. Not all stories are newsworthy and won’t make the editor’s cut. As someone who’s worked in tech PR for over 20 years, I...
How to prepare to for the perfect media interview

How to prepare to for the perfect media interview

Preparing your spokesperson is key I took a rather large intake of breath last week when Foreign Secretary, Dominic Raab claimed that the term ‘taking the knee’ was from ‘Game of Thrones. There is no better example than this as to what happens if you fail to prepare...
Four communications tactics to use as lockdown eases

Four communications tactics to use as lockdown eases

These are difficult times for business which is why keeping the communication lines with your audience open is very important. While the lockdown restrictions are slowing lifting there are still lots of uncertainties over how business is going to be conducted and what...
Is Coronavirus a #PRfail waiting to happen?

Is Coronavirus a #PRfail waiting to happen?

At the back end of last week, I was listening to a phone-in on BBC Radio Five Live about the word on everyone’s lips – Coronavirus. Callers were asked to share what measures they were taking to prevent the spread of Coronavirus. It is this that prompted me to write...