So you’ve started your own business. Congratulations you’re embarking on a crazy but exciting journey. There will be bumps and lots of twists and turns along the way and a fair amount of advice given to you – good and bad! You might be lucky enough to start out with some of your own clients but very quickly you’re going to have to think about how you can get some more. That’s why I have put together some tips on growing your visibility when starting out.
Have a plan
Small business owners are time-poor, so you need to give your visibility activity structure
Growing your visibility needs careful thought. I suggest creating a three-month plan to start with. Three months is a long time in a small business, and it may be that you will need to change tack midway through. Consider what products are services you are going to focus on and don’t choose too many. Add some goals in around how much you want to achieve in sales and support that with how you’re going to do achieve that.
Know your target audience
My target audience is everyone said no successful business owner ever. If that’s you then you need to think again. As a small business you simply can’t afford to market to everyone. I can tell you for a fact it won’t work. Yes you might start telling me Amazon do this – they didn’t start out doing this. So niche, niche and niche again. If you want to learn more then check out my post dedicated to the topic.
What vehicles are you using?
We’re going to follow a familiar theme in this blog. So yes you can create a profile for every social media platform going but you will soon be overwhelmed and not be able to keep up. Look at what platform is going to work best for you and then use it to your best advantage. I strongly recommend you starting with one platform to start with. Don’t get wrapped up in followers and comments but simply show up regularly and content that is appropriate for your audience.
You should be using at least one platform because it’s simply the easiest way to grow your visibility however you can also think about other ways such as your website, email marketing, events, PR and so on.
Don’t bite off more than you can chew
To attain the best results you must stay focused at the beginning of your visibility journey. Then and only then will you be able to measure how successful you have been and know where you need to make changes. I’ve said it before stay in your own lane and give it time. Do one or two things really well rather than ten half-heartedly.
Content is king
Arguably the most important aspect of any visibility campaign is content – ie what you’re putting out there. It’s a huge topic and one which you’ll find loads of information on in my other blog posts. Above all make sure it’s relevant and resonates with your target audience and that there’s a good mix of conversation, connection and sales driven content.
What will success look like?
I said at the beginning that a plan is the starting point. Regularly look at goals and see how you’re doing against them. If something isn’t working then tweak it slightly or try something new. Go and look at others who are gaining traction and success in your market to see what they’re doing. You don’t need to reinvent the wheel but instead make your super sparkly version of it. Don’t give yourself a hard time and be realistic of what success looks like. Visibility takes time to grow but once you have honed the process you will start to see the results.
Consistency is key
Practice makes perfect right? By that I mean you need to keep doing the same thing on a regular basis to get the best outcome. That’s the same whether you’re a Formula One driver or a cake maker. Being consistent and putting a concerted effort in on a regular basis pays off in the long term. It’s not easy so if you aren’t prepared to put in the work then you will end up disappointed.
So if you’re serious about growing your visibility you need to:
PUT IN THE EFFORT
GIVE IT TIME
Simple really. Why not join my small business community over on Facebook – Get Yourself Noticed for more visibility tips and advice. Alternatively, if you want to stay connected then join my mailing list by filling in the form below and I’ll add you to the list so you need never miss out again!